Supercheap Auto Trade has had pricing tiers for some time, but until now they have worked entirely behind the scenes. Keen-eyed Trade account holders may have already spotted the change, with their Trade Price Tier now visible online and at checkout in store. Putting Trade Price Tiers front and centre gives workshops a clear view of where they sit, what they’re getting for their spend, and what’s required to reach the next tier. Supercheap Auto Trade’s intent is to make the tiers part of the customer experience rather than an internal calculation — a visible return on loyalty that a workshop can plan its buying around.
The idea is simple. Every trade account starts at Access, unlocking everyday trade pricing. As spend across a quarter increases, the account moves automatically into Silver, Gold, or Platinum, and each step brings a deeper discount and a wider set of benefits. Nothing to apply for, no plan to choose — the tiers follow the spend.
The four tiers
The entry-level Access tier is the standard trade account: trade pricing, the Parts Guide and Repair Times tools, log book servicing information, hotline access, the barcode scanner, online account management, quick ordering tools, and free standard delivery on orders over $50. Payment is pay-as-you-go or 30-day credit at every level.
Silver starts at $750 of spend per quarter, Gold at $2,000, and Platinum at $10,000. Spend is counted including GST but excludes delivery, gift cards, and tyres. Each tier carries its own discount level over the one below, and free delivery steps up from standard to same-day on orders over $50 from Silver upward. At Platinum, the account gains a dedicated sales representative — a single point of contact for pricing, stock, and problem-solving, which is the level of support a high-volume workshop would otherwise expect from a wholesaler.
How qualification works
Tiers are assessed on quarterly spend. Once an account crosses a threshold during a quarter, the new tier’s pricing and benefits apply for the rest of that quarter and the whole of the following one; Supercheap Auto asks for up to 10 days for the new pricing to come into effect. At the end of the next full quarter, the tier is reassessed. A workshop that has a quiet quarter is not automatically dropped: if annualised spend is at least four times the quarterly threshold, the tier holds until the next review.
Because every purchase on the account counts, the quickest way up is to put more of the workshop’s everyday buying through it. Supercheap Auto Trade’s Authorised Users function lets an owner give purchasing access to trusted staff — an apprentice picking up consumables, a mobile technician buying on the road — with every transaction linked back to the one business account. That keeps spend visible and receipts in one place, and it means the whole team’s buying contributes to the tier, not just the owner’s.
What sits behind the tiers
The tiers layer over a trade account that already carries a set of practical tools. The barcode scanner on the trade website shows the account’s own price, specifications, and availability for any product scanned in store or at the bench, with the option to add it straight to the cart. Thirty-day credit lets a workshop take the parts now and settle within 30 days, so a parts-heavy job can be finished and invoiced before the money leaves the bank. Behind that sits trade pricing across oils from Castrol, Mobil, Penrite, Nulon, Gulf Western, and SCA, plus parts, tools, batteries, consumables, and workshop gear, with per-litre pricing shown online so drum and bottle sizes can be compared at a glance.
Registration needs only an NZBN, and the account is free. The full tier table and qualification rules are at trade.supercheapauto.co.nz/price-tiers.
Create your free NZ Trade account with your NZBN at trade.supercheapauto.co.nz
