AMX Motorcycle Accessories Superstores will open its first three New Zealand locations before Christmas 2026, in Christchurch, Auckland and Wellington. The stores will stock AMX’s full range of riding gear, parts and accessories, available in-store and online, seven days a week.
AMX is Australia’s largest motorcycle accessories retailer, with 47 superstores across the country. The business began as a single Melbourne store in 2008 and has grown into a destination for road, dirt and adventure riders. It has been part of GPC Asia Pacific since 2016 — the same group behind Repco in New Zealand — giving AMX an established supply chain and distribution network to draw on ahead of launch.
A dedicated offer for riders
Head of Marketing and Merchandise Rob Farrimond said AMX is proud to be joining New Zealand’s motorcycling community. “We’re thrilled to be bringing AMX to New Zealand. Kiwi riders have a real passion for getting out on their motorcycles and exploring the outdoors, and that is something we genuinely share. Our team members are bike people too — they understand the gear and the lifestyle. Whether customers visit us in-store, give us a call or order online, they can expect to speak with people who are just as passionate about motorcycles as they are.”
Whether riders are chasing road gear, off-road essentials or adventure-riding equipment, the new stores are positioned to offer all the leading brands at competitive prices, open seven days a week for last-minute pickups before a weekend ride.
Building local teams and connections
AMX is recruiting for its New Zealand team ahead of the openings, with prospective applicants able to email careers@gpcasiapac.com to enquire about opportunities.
“We’re also really excited to become part of the local riding communities in New Zealand, and to get involved with local clubs and riders,” Farrimond said.
With three stores opening simultaneously across the country’s three largest centres, AMX’s New Zealand debut is one of the more significant single-brand expansions into the local motorcycle aftermarket this year.
